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Privacy Policy

Last Updated: December 2025

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This Privacy Policy describes how WonderWay LLC (“WonderWay,” “Company,” “We,” “Us,” or “Our”) collects, uses, discloses, and protects information about You (“You,” “Your,” or “User”) when You access Our website, purchase Our services, communicate with Us, or interact with Us through surveys, emails, or social media.

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By using this website, You consent to this Privacy Policy. If You do not agree, please discontinue use of all WonderWay services or online platforms.

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You may contact Us with any privacy-related questions at: contact@wonderyourway.com

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1. Scope of This Policy

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This Policy applies to information We collect:

  • On Our website and related landing pages

  • Through forms, surveys, questionnaires, and booking intake tools

  • Through email, SMS, newsletters, and Klaviyo or Wix marketing systems

  • Through social media interactions

  • In connection with travel bookings and customer support

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This Policy does not apply to:

  • Offline communication

  • Third-party websites not operated by WonderWay

  • Services delivered directly by suppliers such as hotels, airlines, transportation companies, or activities. These third-party providers maintain their own privacy practices.

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We are not responsible for the content, security, or privacy policies of any third-party platform.

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2. Updates to This Policy

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We may update this Privacy Policy periodically. Any changes become effective when posted on this page and reflected in the “Last Updated” date. If legally required, We will notify You or request renewed consent.

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Your continued use of the website after updates constitutes acceptance.

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3. Information We Collect

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We collect information directly from You, automatically from Your device, and from third parties as needed to operate Our services.

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A. Personal Information Provided by You

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This includes any information that identifies You or could reasonably identify You.

 

Examples include:

  • Name

  • Email address

  • Telephone number

  • Address

  • Booking details

  • Passport data, visa information, and date of birth for travel arrangements

  • Emergency contact details

  • Special travel preferences or accessibility requests

  • Responses to surveys or questionnaires

  • Photos, testimonials, or user content You voluntarily submit

  • Social media usernames and public profile data

 

Providing this data is voluntary, but necessary for purchasing or receiving travel services.

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B. Payment Information

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We use secure third-party payment processors.

  • Payments are handled by Stripe and Affirm

  • WonderWay does not store raw credit card numbers

  • Stripe is PCI DSS compliant

  • Affirm may collect additional financial data during financing applications

  • With Your explicit consent, Stripe may store Your card in its encrypted vault for future bookings

  • You may request deletion of stored payment methods at any time

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C. Automatically Collected Technical Data

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When You browse the website, We may collect:

  • IP address

  • Browser type and settings

  • Device type and model

  • Operating system

  • Access times and dates

  • Pages viewed

  • Click behavior

  • Referral URLs

  • Log files

  • Approximate location (if enabled)

 

This data helps ensure website functionality, security, and performance.

 

D. Cookies and Tracking Technologies

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We use cookies, pixels, tags, and tracking tools including:

  • Google Analytics

  • Google Tag Manager

  • Meta (Facebook and Instagram) Pixel

  • TikTok Pixel

  • Pinterest Tag

  • Klaviyo tracking

  • Wix analytics tools

  • Other standard analytics technologies

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We use these technologies to:

  • Authenticate Your identity

  • Personalize user experience

  • Analyze traffic

  • Improve site performance

  • Deliver relevant advertising

  • Conduct A/B testing

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For EU/EEA/UK users:

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Non-essential cookies are activated only after You grant consent via Our cookie banner. You may withdraw consent at any time.

You may control cookies through Your browser settings.

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E. Forms and Surveys

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We may use various form tools such as:

  • Typeform

  • Jotform

  • Wix Forms

  • Google Forms

  • Other industry-standard intake tools

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These may collect:

  • Travel preferences

  • Budget information

  • Identifiers

  • Passport or personal details necessary for booking

  • Responses essential to customizing Your surprise trip or itinerary

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F. Social Media Integrations

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When You interact with Us on social media platforms, We may receive information such as:

  • Profile name

  • Username or handle

  • Public photos

  • Publicly available demographic details

  • Comments or messages sent to Us

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Your privacy settings on each platform determine the data shared.

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G. User-Generated Content

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By submitting photos, testimonials, reviews, videos, or any content for public use, You acknowledge:

  • Content You share publicly is Your responsibility

  • Other users may save, screenshot, or share it

  • WonderWay cannot guarantee the prevention of unauthorized use by third parties

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4. How We Use Your Information

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We use the information collected for purposes including:

  • Creating and managing Your WonderWay account

  • Processing bookings, payments, and confirmations

  • Providing travel itineraries, updates, and documentation

  • Communicating with You regarding Your trip

  • Responding to Your requests or questions

  • Personalizing travel recommendations

  • Sending marketing emails, promotions, and newsletters

  • Improving website design, performance, and analytics

  • Maintaining legal and financial records

  • Preventing fraud or unauthorized activity

  • Administering surveys, contests, referrals, and giveaways

  • Conducting business operations and internal analytics

  • Complying with legal obligations and industry regulations

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We do not sell personal information.

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5. Legal Basis for Processing (EU/EEA/UK GDPR)

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We process personal data under the following legal bases:

  • Contract: to fulfill trip services and payments

  • Consent: for marketing, cookies, storing payment data, or testimonials

  • Legitimate Interest: analytics, site performance, fraud prevention, and business operations

  • Legal Obligation: tax requirements, accounting, regulatory compliance

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You may withdraw consent at any time without affecting the lawfulness of prior processing.

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6. Sharing and Disclosure of Information

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We may share Your information in the following situations:

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A. Service Providers and Vendors

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Only as necessary for business operations.

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Includes:

  • Stripe and Affirm (payments)

  • Klaviyo and Wix (email marketing and automations)

  • CRM and booking systems

  • Cloud hosting and database providers

  • Website analytics and advertising partners

  • Survey and form tools

  • Security and fraud prevention tools

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All service providers are bound by confidentiality and data protection obligations.

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B. Travel Suppliers

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To provide travel services, We may share necessary information with:

  • Airlines

  • Hotels

  • Transportation providers

  • Local guides

  • Activity operators

  • Attractions and experience partners

  • DMCs

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This may include passport data, date of birth, nationality, and other mandatory travel identifiers.

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C. Legal Requirements

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We may disclose information when necessary to:

  • Comply with laws

  • Respond to legal process or government requests

  • Protect Our rights or safety

  • Enforce contractual obligations

  • Investigate fraud or security issues

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D. Business Transfers

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If WonderWay undergoes a merger, acquisition, reorganization, or sale of assets, personal data may be transferred to the acquiring entity.

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E. Anonymized or Aggregated Data

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We may share statistical or de-identified data that cannot identify You.

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7. International Data Transfers

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As a global travel service, We may transfer Your data internationally.

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For EU/EEA/UK users, transfers are protected by:

  • Standard Contractual Clauses

  • Adequacy decisions

  • Data Processing Agreements

  • Other legally recognized mechanisms

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8. Data Retention

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We retain personal data only as long as necessary for:

  • Providing services

  • Customer support

  • Future bookings

  • Legal and tax requirements

  • Fraud prevention

  • Business records

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Passport information is stored only as long as required for Your trip and then securely deleted unless You request retention for future bookings.

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When information is no longer required, it is deleted or anonymized.

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9. Marketing Communications

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By subscribing to emails, You consent to receiving:

  • Travel updates

  • Promotions

  • Special offers

  • Newsletters

  • Personalized recommendations

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You may unsubscribe at any time through email links or by contacting Us.

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We comply with:

  • CAN-SPAM

  • GDPR

  • UK PECR

  • CPRA

  • CASL (Canada)

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10. Your Rights

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Your rights depend on Your jurisdiction.

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General Rights

  • Access Your data

  • Correct inaccurate data

  • Request deletion

  • Withdraw consent

  • Request data portability

  • Restrict or object to processing

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EU/EEA/UK GDPR

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You may lodge a complaint with Your local supervisory authority.

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California (CPRA)

You may request:

  • Categories of personal data collected

  • Specific pieces of data

  • Deletion of personal data

  • Correction of inaccurate data

  • Disclosure of sharing practices

  • Limitation on use of sensitive information

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WonderWay does not sell personal data.

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Submit requests to: contact@wonderyourway.com

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11. Children’s Privacy

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This website is not intended for children under 13 years old or under 16 in the EU/EEA.

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We do not knowingly collect data from minors. If You believe such data was collected, contact Us immediately and We will delete it.

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12. Security and Data Breaches

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We implement safeguards including:

  • Encryption

  • Access controls

  • Secure servers

  • PCI DSS compliant processors

  • Regular monitoring

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Although We take reasonable steps, no system is completely secure. You acknowledge inherent internet risks.

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If a data breach occurs, We will notify affected users and authorities as legally required.

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13. Contact Information

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For questions, concerns, or data requests: WonderWay LLC
Email: contact@wonderyourway.com

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